October 21, 2019

Learning from the Source: Print Advertising Across the Centuries

Overview Advertisements showcase products and the latest technology while reflecting life and society as we know it, or wish it to be. This project encourages students to use their natural curiosity about the similarities between the past, present, and future to analyze and compare and contrast historical, contemporary, and hypothetical print advertisements of the future.* To complete this project, students will . . . learn about advertising persuasion techniques. analyze a … [Read more...]

Today in History: Coca-Cola

Today in History–May 8–the Library of Congress features the soft drink Coca-cola, first sold  on this day in 1886 at Jacob's Pharmacy in Atlanta, Georgia.  This carbonated beverage soon became a favorite in the United States; the company sales were around 100 million by the late 1890s. Learn more about the history of this iconic soda by visiting the Today in History section, then click the links below to access primary sources related to the drink we call Coke today. The First Coca-cola … [Read more...]

Featured Image: Ice Cream Advertising

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Today in History: Conde Nast, Vogue & Clothing Styles

Today in History–March 26–the Library of Congress features publisher Condé Nast, born on this day in 1874. While working as an advertising executive for Collier's, Nast created the concept of magazines based on targeted groups of readers. In 1909 he purchased Vogue and five years later created Vanity Fair. Learn more about American clothing styles by visiting the Today in History section, then click the links below to access primary sources related to clothing, style and fashion. Condé … [Read more...]

Primary Source Learning: Teaching with Primary Source Posters

The Teaching with the Library of Congress blog gives some great tips on using the WPA Poster collection with students. One idea is to have students identify persuasion techniques. For a great resource on typical advertising persuasion techniques, check out  Print Advertising Across the Centuries project. One teacher used this project as a template and created a lesson that looked at U.S. military recruitment posters. Intrigued? Be sure to check out all of the Library's poster and graphic arts … [Read more...]