June 16, 2019

Featured Source: 1900 Gold Medal flour ad

Review these advertising persuasion techniques. Describe the technique(s) you find present in this 1900 newspaper advertisement for Gold Medal flour that appeared in the New-York Daily Tribune. Review the headlines on this page and scan the articles (online | .pdf). Do you think the audience for the articles is the same audience that Gold Medal flour executives were hoping to reach? Why or why not? Do you think this advertisement was likely to have been successful in 1900? Why or why not? … [Read more...]

Learning from the Source: Print Advertising Across the Centuries

Overview Advertisements showcase products and the latest technology while reflecting life and society as we know it, or wish it to be. This project encourages students to use their natural curiosity about the similarities between the past, present, and future to analyze and compare and contrast historical, contemporary, and hypothetical print advertisements of the future.* To complete this project, students will . . . learn about advertising persuasion techniques. analyze a … [Read more...]

Primary Source Learning: Teaching with Primary Source Posters

The Teaching with the Library of Congress blog gives some great tips on using the WPA Poster collection with students. One idea is to have students identify persuasion techniques. For a great resource on typical advertising persuasion techniques, check out  Print Advertising Across the Centuries project. One teacher used this project as a template and created a lesson that looked at U.S. military recruitment posters. Intrigued? Be sure to check out all of the Library's poster and graphic arts … [Read more...]