Guided Primary Source Analysis: 1900 Gold Medal Flour Ad

Gold Medal Flour Ad. New-York tribune. (New York [N.Y.]), 10 March 1900

Review these advertising persuasion techniques. Describe the technique(s) you find present in this 1900 newspaper advertisement for Gold Medal flour that appeared in the New-York Daily Tribune.

Review the headlines on this page and scan the articles (online | .pdf). Do you think the audience for the articles is the same audience that Gold Medal flour executives were hoping to reach? Why or why not?

Do you think this advertisement was likely to have been successful in 1900? Why or why not? Do you think it would be successful today? Why or why not? How might you change the ad to best reach today’s news reading audience?

What other observations, reflections or questions does this source inspire? Let us know!