September 15, 2019

Featured Source: 1900 Gold Medal flour ad

Review these advertising persuasion techniques. Describe the technique(s) you find present in this 1900 newspaper advertisement for Gold Medal flour that appeared in the New-York Daily Tribune. Review the headlines on this page and scan the articles (online | .pdf). Do you think the audience for the articles is the same audience that Gold Medal flour executives were hoping to reach? Why or why not? Do you think this advertisement was likely to have been successful in 1900? Why or why not? … [Read more...]

Today in History: Aaron Copland

Today in History–November 14–the Library of Congress features composer Aaron Copland, born on this day in 1900. Copland created scores that simplified music and expressed the American experience. Learn more about this prolific artist by visiting the Today in History section, then click the links below to access more Copland treasures. Primary sources The Aaron Copland Collection (selections from Copland's music sketches, correspondence, writings, and photographs) Fanfare for the … [Read more...]