April 22, 2019

Featured Source: 1900 Gold Medal flour ad

Review these advertising persuasion techniques. Describe the technique(s) you find present in this 1900 newspaper advertisement for Gold Medal flour that appeared in the New-York Daily Tribune. Review the headlines on this page and scan the articles (online | .pdf). Do you think the audience for the articles is the same audience that Gold Medal flour executives were hoping to reach? Why or why not? Do you think this advertisement was likely to have been successful in 1900? Why or why not? … [Read more...]