Today in History: Raymond Loewy

Preliminary study 6 for Studebaker "Avanti" automobile
Today in History–March 22–the Library of Congress features industrial designer Raymond Loewy, who presented his designs for a sleek roadster he called the Avanti to the Studebaker Corporation on this day in 1961. Loewy designed cars for other companies too as well as locomotives and a wide assortment of both industrial and consumer products. Learn more about “father of industrial design” by visiting the Today in History section, then take a look at this Exxon company logo and the sources below.

Raymond Loewy Designed His Dream Car from America’s Library

Loewy primary source set of more than 1,500 images

Future Train, Ship for New York Fair The Midland Journal. (Rising Sun, Md.), 08 April 1938

Related resources